Saved 7-Eleven $350,000

7-eleven wanted to produce a birthday card with tear-off coupons for a sales promotion to celebrate the company’s 70th birthday. 10pt C2S cover stock was specified, printing 4 color process, 2 sides with 3 vertical perfs and 1 horizontal perf.

Competing with 3 other printing firms, the Sterling Graphics estimating team submitted 3 quotes (2 sheet-fed and 1 web). The Sterling web version was selected as the most efficient; supported by the in-line scoring, die cutting and folding. The Sterling quote was $350,000 less than any of the competitors. The other printers all submitted 1 quote using a sheet-fed press with separate operations for scoring, perfing, folding and trimming.

“We meet your deadline with flying colors.”