CASE STUDY 3
US West Saved $75,000 On Direct Mail Piece
US West designed a unique direct mail piece using printed acetate and paper. The Sterling Graphics Print Production Specialists engineered a finishing system that registered the printed acetate to the printed map sheet. The system, using pins for registration, provided a highly effective, multi-piece registration system. This enabled US West to save over $1 per piece compared to a conventional registration system. Our 3 quotes also specified a 40“, 50”, and 60” press with different multiples on each press. This helped to determine that the 40” press was clearly the most efficient for this project. Total savings for US West was $75,000.
“We proof ourselves everyday.”